Radio advertisements are called spots, and businesses are buying these to promote their brand. Radio advertising is further subdivided into three types – live read, sponsorship, or produced spot. For those businesses who want to promote their products and services, they need to choose the type of radio advertisement that they need.
Our radio show has about 18 minutes per hour of advertising space, which is available in increments of 15 seconds, 30 seconds, and 60 seconds.
Live reads happen more often at events. The commentators at the event will perform live reads, reading the brand aloud will reach more people. Radio hosts who have a lot of followers and are known in the community, read the advertisements.
Our radio hosts are local celebrities in their own right. Many people follow them and have an affinity to listen to on-air personalities. We offer onsite events to advertisers which include the on-air personality coming to your business location and broadcasting live to get fans to come to your business.
Sponsorships are another type of radio advertising that are usually inserted into segments within our show. The announcer will tell the listeners that the segment was sponsored by a certain business. This type of advertising is usually used for branding purposes and can help increase name recognition of a business.
Lastly, there are the produced spots which are the full-blown radio advertisements that use a dialogue, voice actors, a story, and/or a jingle. These informative advertisements will encourage the listeners to buy the products and services from a certain business.
Through our affiliate, KC Referral Network, we are offering an advertising bundle which includes: Radio, Digital Marketing, and Referral Directory Marketing. All for less than $9 per day!
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